Journal Article 2026

Exploring the Role of AI in Marketing and Technology Readiness in Enhancing Customer Satisfaction and Business Performance in E-commerce

Taqwa Hariguna, Retno Waluyo, Melia Dianingrum, Arif Mu'amar Wahid

T. Hariguna, R. Waluyo, M. Dianingrum, and A. M. Wahid, ASEAN Journal of Scientific and Technological Reports, vol. 29, no. 1, Art. no. e258998, 2026 , doi: 10.55164/ajstr.v29i1.258998.

Recommended IEEE-style citation

T. Hariguna, R. Waluyo, M. Dianingrum, and A. M. Wahid, “Exploring the Role of AI in Marketing and Technology Readiness in Enhancing Customer Satisfaction and Business Performance in E-commerce,” ASEAN Journal of Scientific and Technological Reports, vol. 29, no. 1, Art. no. e258998, 2026 , doi: 10.55164/ajstr.v29i1.258998.

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DOI

10.55164/ajstr.v29i1.258998

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